Opel – Rundum-Scan

All-round scan
Opel, IAA Commercial Vehicles, Hanover

Concept / Architecture / Design / Planning / Construction supervision

Client: Opel
Agency: On Air Production
Booth construction: Ambrosius

Opel – Rundum-Scan

The new models are presented in a circle around the centre. Industrial-style crane arms hold bigboards that communicate the subjects leisure, material and natural gas.

Media scanners pass the vehicles and atmospherically present possible functions.

Consultation islands and exhibit cages containing artefacts and monitors showing image films are located in the middle of the booth.


  • Opel – Rundum-Scan
  • Opel – Rundum-Scan