Concept development / architecture / design / planning / exhibition graphics / construction
Client: Smart Technologies, Canada
Booth construction: in own workshops
The Smart Technologies motto is to develop technologies that are so easy to use, they almost become second nature. Smartboards can be written and drawn on like on a traditional blackboard. This is why graphics throughout the stand look like they have been casually hand drawn.
The booth’s box-like elements can be re-stacked in a multitude of combinations. Consultation areas, stage backgrounds and lots of presentation areas for different Smartboards can be created in this way.
An impressive feature of the booth are the 12-m long blue beams that illuminate the stand and increase logo visibility.