Mercedes Benz – NiQ Mercedes Benz – NiQ Mercedes Benz – NiQ Mercedes Benz – NiQ Mercedes Benz – NiQ Mercedes Benz – NiQ Mercedes Benz – NiQ Mercedes Benz – NiQ Mercedes Benz – NiQ

NiQ on tour – Mercedes-Benz
university for children
Daimler AG / Mercedes-Benz, touring exhibition

Design (in cooperation) / planning (in cooperation) / construction

Client: Daimler AG / Mercedes-Benz
Agency: Atelier Markgraph (design, overall concept development,
project management)
Construction: in own workshops
Exhibitions: incl. Science Days Europa-Park Rust, IdeenPark
Messe Stuttgart, Mercedes-Benz Museum,Mercedes Benz – NiQ
currently Explora il museo del bambini di roma
Awards: Finalist Cannes Lions 2007 / iF communication design
award 2008 / Nominated for the Design Award of the Federal Republic of Germany 2010

Mercedes Benz – NiQ

The NiQ is an imaginative hybrid of research vehicle and living being. It has set off on an expedition to learn from nature. Its bionic knowledge is communicated in a playful way with the help of specially designed exhibits, which visitors are encouraged to discover in and on NiQ. In this case, touching is actually encouraged!

There are hands-on installations on the bionic subjects of perception, surfaces, energy, lightweight design, thermal insulation, and much more. An animal and a continent are assigned to each subject. At a table with a large map of the world on which the route is highlighted, children can trace NiQ’s history at audiostations.

  • Mercedes Benz – NiQ
  • Mercedes Benz – NiQ
  • Mercedes Benz – NiQ
  • Mercedes Benz – NiQ
  • Mercedes Benz – NiQ