Concept development / design / planning / construction
Agency: facts and fiction
Construction: in own workshops
For Ford’s exhibition stand, we were commissioned to create an interesting presentation for the stand’s central element: three-dimensional holographic projections. Because the area around this type of projection has to be dark, we designed self-illuminating, softly shimmering pillars that create a futuristic high-tech atmosphere and effectively communicate the company’s philosophy.
The elliptical shaped sections contain the holographic projections.
Visible from a distance: holographic projection pillars with illuminated statements.